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Cambridge IfM Summer School

Hands-on trial of top-notch tools like roadmapping, digital transformation etc.

Ãœberschrift 1

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Clients

Austrian SMEs

In cooperation with

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The Client`s Challenge

  • How to identify the right business opportunities to outsmart competition

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  • How to effectively take advantage those opportunities within the company’s (technology) planning

The Process

A high-speed, highly effective open workshop with SMEs from energy and software sectors took place in Austria.

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The workshop had three main parts:

  1. Get accustomed with the Roadmapping framework by IfM

  2. Real companies’ challenges are practically analysed using the framework

  3. Solutions to the challenges are presented in a roadmap by each company and discussed in the peer group

The Results

  • The Roadmaps developed were taken up internally for presenting to the respective Directors of the companies to integrate into the execution strategy.

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  • The company representatives participating were highly engaged and inspired by the condensed but effective workshops process

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  • The results were not only enhanced by the tools and the workshop facilitators, but also by the constructive discussion within the peer group.

The Benefits

  • Experience IfM’s approach of “Fast-start Roadmapping” and its role for technology and innovation management

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  • Learn the methodologies practically, while solving real business challenges

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  • Develop a quick 360° overview on current and planned products/services and their potential on the market

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  • Receive and share insights and experiences with participating companies from other sectors

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  • Get to an actionable Roadmap within a day that you can ”take home” to your company.

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